Silicon Valley Reinvents the Wheel
How Technology is Transforming Automotive Powertrains, Retail, Connectivity and Autonomous Driving
C3 and WAJ join forces for an event in the epicenter of innovation that will bring together thought leaders from the auto and tech worlds to discuss not only the future of cars, but also how technology is transforming transportation.
The event will feature engaging panel discussions on topics ranging from next-generation powertrains and fuels to 21st Century automotive retail, from cutting-edge in-dash connectivity to self-driving technology, as well as advanced vehicles and product demonstrations from automakers, their technology suppliers and visionaries from Silicon Valley and beyond. 1XBET – Betting company ᐉ Online sports betting 1xBet
When: October 20th @ 10:00 AM
Where: Computer History Museum, Mountain View, CA
***Complimentary museum admission provided courtesy of WAJ***
Register now to reserve your space.
Event Schedule
10:00 - 10:05 am - Welcoming Remarks
Brian Douglas
President, Western Automotive Journalists (WAJ)
10:05 - 10:15 am - Opening Remarks
Brian Cooley,
Editor-at-Large, CNET/Event Master of Ceremonies
10:15 - 10:30 am - Keynote Address
Sven A. Beiker, PhD
Executive Director, Center for Automotive Research at Stanford - CARS
10:30 - 11:15 am - Panel Discussion
Silicon Valley: The Car Industry’s New Power Center
While Detroit and parts of Germany and Japan are considered hotbeds for automotive technology advances and Southern California is a renowned center for design, Silicon Valley has for decades been an under-the-radar enabler of vehicle innovation. But recent developments such as the rapid advance of self-driving technology and the emergence of Tesla have called attention to Silicon Valley’s critical role in the car industry. This panel will explore the Valley expertise that’s driving vehicle automation and electrification – and how the two work together – as well as advances in internal combustion engines.
Moderator:
Brad Berman
New York Times
Panelists:
Maarten Sierhuis
Director, Nissan Research Center Silicon Valley
Jiri Marek
Sr. Vice President, Research and Technology Center, Bosch
Uwe Higgen
Head of BMW Group Technology Office
Rob Csongor
Vice President and General Manager, Automotive, NVIDIA
Chuhee Lee
Deputy Director, Volkswagen Group Electronics Research Lab
11:15 - 11:25 am – Q&A
11:30 am - 12:10 pm - Tech Chat
The Future Of In-Car Connectivity: Embedded, Brought-in or Both?
A dominant standard for in-car connectivity has yet to emerge, and car buyers are often faced with different and sometimes confusing choices and interfaces. Some car companies provide embedded connectivity, others allow consumers to tether their own portable devices to the car and some offer a combination of the two. And now Apple and Google are making a play to control in-car connectivity with CarPlay and Android Auto. Will simple, uniform solutions finally emerge? Or will consumers face further fragmentation? Find out in this Tech Chat conducted by one of the leading car technology journalists and representatives from two of the top companies playing a role in bringing seamless connectivity to the dashboard. 1xBet Egypr & 1xBet mobile
Featuring:
Brian Cooley
Editor at Large, CNET
Andrew Poliak
Global Director Bus. Development, Automotive, QNX Software Systems
Geoff Snyder
Vice President, Automotive Business Development, Pandora
12:15 - 1:30 pm – Lunch
1:30 pm - 2:10 pm - Tech Chat
Eyes in the Skies: The Role of Drones in the Advancement of Connected Cars
Drones are impacting a wide range of industries, and could also have the potential to spur advancements in connected car technology. This conversation will explore how drones can be used in emergency situation to relay information to first responders in route to an incident as well as send vital data to police and medical personnel. Featured speakers will also delve into how drones could allow setting up a mesh network for traffic monitoring, enable vehicle-to-vehicle and vehicle-to-infrastructure communication and even offer an alternative to traditional wireless carriers for in-car connectivity.
Featuring:
John Suh
Executive Director, Hyundai Ventures
Todd Sedlak
Director of Sales and Flight Operations
for Detroit Aircraft, Detroit Aircraft Company
TBA
2:15 - 3:00 pm - Panel Discussion
The Future of Automotive Retail
The Internet hasn’t killed traditional brick-and-mortar car dealers in the same way that it has led to the demise of everything from bookstore chains to video rental outlets. But it has changed the way consumers shop for vehicles and how dealers haggle over a sale. With Tesla now bucking the traditional dealer franchise system and the demands of in-dash and alternative-fuel technology forcing automakers to increase support in their stores, automotive retail is undergoing dramatic changes – with more to come. Experts from the frontlines of this shift share their thoughts and predictions on the future of buying and selling new vehicles.
Moderator:
Charlie Vogelheim
Producer, Motor Trend Audio
Panelists:
Diarmuid O’Connell
VP of Business Development, Tesla
Adam Simms
General Manager Partner, Price-Simms Inc.
Justin Moon
Director of Innovation, Lixar
Brian Terr
VP of Business Development, Edmunds.com
Peter Levy
President, Carjojo Corp.
3:00 - 3:10 pm – Q&A
3:10 - 3:30 pm – Coffee Break
3:30 - 4:15 pm - Panel Discussion
We’re All Connected and in the Future Our Cars will be Too
Even though vehicles have had embedded cellular modems for nearly two decades, cars and drivers have largely remained unconnected to the Web and other devices. But that’s changing fast, as vehicle-to-vehicle and vehicle-to-infrastructure (collectively known as V2X) communication becomes viable and cars also start to be part of the Internet of Things trend. How will this affect car ownership and driving as well as regulation and privacy? We gather experts from automotive and technology who are on the cutting edge of these trends to find out.
Moderator:
Chris Barker, Senior VP, Business Development, Waggener Edstrom
Panelists:
Joel Hoffmann
Automotive Strategist, Automotive Solutions Division, Intel Corp.
Andreas Mai
Director, Smart Connected Vehicles, Cisco
Alexander Klotz
Vice President, Business and Technology Innovation, Continental
Paul Towler
Vice President of Global Sales, AVG
Sudipto Aich
Researcher, Ford Research & Innovation Center
4:15 - 4:25 pm – Q&A
4:30 – 5:15 pm - Panel Discussion
What We’ll Drive in the Future. Or What Will Drive Us
Technology has radically transformed industries ranging from music to medicine, telecommunications to travel. And now it’s the car’s turn. Disruptions are coming from every direction in the form of car- and ride-sharing services, autonomous vehicles and a shift in the way society sees cars and their effect on the environment. Some predict that personal car ownership will soon become just a part of – rather than dominate – transportation as it has for close to a century in this country. This panel of experts from the automotive and technology industries will give us a glimpse of how we’ll get around in the future, and how the car will fit in.
Moderator:
Doug Newcomb
Car Technology Writer and Event Chair
Panelists
Dmitri Dolgov
Software Lead, Google Self-Driving Cars
John Absmeier
Director, Delphi Labs @ Silicon Valley and Global Automated Vehicle Business Development, Delphi
John Suh
Executive Director, Hyundai Ventures
Rich Steinberg
CEO DriveNow, BMW Car Sharing LLC
5:15 - 5:25 pm – Audience Q&A
5:25 – 5:30 pm - Closing Remarks
Doug Newcomb
Car Technology Expert and Writer/Program Chair
5:30 – 7:30 pm Closing Reception
Sponsors:
Don't miss this pivotal event. This is your opportunity to gain critical insight into the future of automotive technology.
Register now to reserve your space! Discount code C3SV
When: October 20th @ 10:00 AM
Where: Computer History Museum, Mountain View, CA
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