Silicon Valley Reinvents the Wheel

How Technology is Transforming Automotive Powertrains, Retail, Connectivity and Autonomous Driving
 

C3 and WAJ join forces for an event in the epicenter of innovation that will bring together thought leaders from the auto and tech worlds to discuss not only the future of cars, but also how technology is transforming transportation.

The event will feature engaging panel discussions on topics ranging from next-generation powertrains and fuels to 21st Century automotive retail, from cutting-edge in-dash connectivity to self-driving technology, as well as advanced vehicles and product demonstrations from automakers, their technology suppliers and visionaries from Silicon Valley and beyond. 1XBET – Betting company ᐉ Online sports betting 1xBet

 

When: October 20th @ 10:00 AM
Where: Computer History Museum, Mountain View, CA
***Complimentary museum admission provided courtesy of WAJ***

Register now to reserve your space.


Event Schedule


10:00 - 10:05 am - Welcoming Remarks

Brian Douglas
President, Western Automotive Journalists (WAJ)


10:05 - 10:15 am - Opening Remarks

Brian Cooley,
Editor-at-Large, 
CNET/Event Master of Ceremonies


10:15 - 10:30 am - Keynote Address

Sven A. Beiker, PhD
Executive Director, Center for Automotive Research at Stanford - CARS


10:30 - 11:15 am - Panel Discussion

Silicon Valley: The Car Industry’s New Power Center

While Detroit and parts of Germany and Japan are considered hotbeds for automotive technology advances and Southern California is a renowned center for design, Silicon Valley has for decades been an under-the-radar enabler of vehicle innovation. But recent developments such as the rapid advance of self-driving technology and the emergence of Tesla have called attention to Silicon Valley’s critical role in the car industry. This panel will explore the Valley expertise that’s driving vehicle automation and electrification – and how the two work together – as well as advances in internal combustion engines.

Moderator:

Brad Berman
New York Times

Panelists:

 
 
 

Maarten Sierhuis
Director, Nissan Research Center Silicon Valley

Jiri Marek
Sr. Vice President, Research and Technology Center, Bosch

Uwe Higgen
Head of BMW Group Technology Office

 

 
 

Rob Csongor
Vice President and General Manager, Automotive, NVIDIA

Chuhee Lee
Deputy Director, Volkswagen Group Electronics Research Lab

 

11:15 - 11:25 am – Q&A


11:30 am - 12:10 pm - Tech Chat

The Future Of In-Car Connectivity: Embedded, Brought-in or Both?

A dominant standard for in-car connectivity has yet to emerge, and car buyers are often faced with different and sometimes confusing choices and interfaces. Some car companies provide embedded connectivity, others allow consumers to tether their own portable devices to the car and some offer a combination of the two. And now Apple and Google are making a play to control in-car connectivity with CarPlay and Android Auto. Will simple, uniform solutions finally emerge? Or will consumers face further fragmentation? Find out in this Tech Chat conducted by one of the leading car technology journalists and representatives from two of the top companies playing a role in bringing seamless connectivity to the dashboard. 1xBet Egypr & 1xBet mobile

Featuring:

 
 
 

Brian Cooley
Editor at Large, CNET

Andrew Poliak
Global Director Bus. Development, Automotive, QNX Software Systems

Geoff Snyder
Vice President, Automotive Business Development, Pandora


12:15 - 1:30 pm – Lunch


1:30 pm - 2:10 pm - Tech Chat

Eyes in the Skies: The Role of Drones in the Advancement of Connected Cars 

Drones are impacting a wide range of industries, and could also have the potential to spur advancements in connected car technology. This conversation will explore how drones can be used in emergency situation to relay information to first responders in route to an incident as well as send vital data to police and medical personnel. Featured speakers will also delve into how drones could allow setting up a mesh network for traffic monitoring, enable vehicle-to-vehicle and vehicle-to-infrastructure communication and even offer an alternative to traditional wireless carriers for in-car connectivity. 

Featuring:

 
 
 

John Suh
Executive Director, Hyundai Ventures

Todd Sedlak
Director of Sales and Flight Operations
for Detroit Aircraft, Detroit Aircraft Company

TBA


2:15 - 3:00 pm - Panel Discussion

The Future of Automotive Retail 

The Internet hasn’t killed traditional brick-and-mortar car dealers in the same way that it has led to the demise of everything from bookstore chains to video rental outlets. But it has changed the way consumers shop for vehicles and how dealers haggle over a sale. With Tesla now bucking the traditional dealer franchise system and the demands of in-dash and alternative-fuel technology forcing automakers to increase support in their stores, automotive retail is undergoing dramatic changes – with more to come. Experts from the frontlines of this shift share their thoughts and predictions on the future of buying and selling new vehicles.

Moderator: 
Charlie Vogelheim
Producer, Motor Trend Audio

Panelists:

 
 
 

Diarmuid O’Connell
VP of Business Development, Tesla

Adam Simms
General Manager Partner, Price-Simms Inc.

Justin Moon
Director of Innovation, Lixar


 
 

Brian Terr
VP of Business Development, Edmunds.com

Peter Levy
President, Carjojo Corp.

3:00 - 3:10 pm – Q&A


3:10 - 3:30 pm – Coffee Break


3:30 - 4:15 pm - Panel Discussion

We’re All Connected and in the Future Our Cars will be Too

Even though vehicles have had embedded cellular modems for nearly two decades, cars and drivers have largely remained unconnected to the Web and other devices. But that’s changing fast, as vehicle-to-vehicle and vehicle-to-infrastructure (collectively known as V2X) communication becomes viable and cars also start to be part of the Internet of Things trend. How will this affect car ownership and driving as well as regulation and privacy? We gather experts from automotive and technology who are on the cutting edge of these trends to find out.

Moderator:
Chris Barker, Senior VP, Business Development, Waggener Edstrom

Panelists:

 
 
 

Joel Hoffmann
Automotive Strategist, Automotive Solutions Division, Intel Corp.

Andreas Mai
Director, Smart Connected Vehicles, Cisco

Alexander Klotz
Vice President, Business and Technology Innovation, Continental

 
 

Paul Towler
Vice President of Global Sales, AVG

Sudipto Aich
Researcher, Ford Research & Innovation Center

4:15 - 4:25 pm – Q&A


4:30 – 5:15 pm - Panel Discussion

What We’ll Drive in the Future. Or What Will Drive Us

Technology has radically transformed industries ranging from music to medicine, telecommunications to travel. And now it’s the car’s turn. Disruptions are coming from every direction in the form of car- and ride-sharing services, autonomous vehicles and a shift in the way society sees cars and their effect on the environment. Some predict that personal car ownership will soon become just a part of – rather than dominate – transportation as it has for close to a century in this country. This panel of experts from the automotive and technology industries will give us a glimpse of how we’ll get around in the future, and how the car will fit in.

Moderator:
Doug Newcomb
Car Technology Writer and Event Chair

Panelists

 
 
 

Dmitri Dolgov
Software Lead, Google Self-Driving Cars

John Absmeier
Director, Delphi Labs @ Silicon Valley and Global Automated Vehicle Business Development, Delphi

John Suh
Executive Director, Hyundai Ventures

Rich Steinberg
CEO DriveNow, BMW Car Sharing LLC


5:15 - 5:25 pm – Audience Q&A


5:25 – 5:30 pm - Closing Remarks

Doug Newcomb
Car Technology Expert and Writer/Program Chair

 

5:30 – 7:30 pm Closing Reception

Sponsors:

Event Sponsors:

G O L D

 

B R A N D

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Don't miss this pivotal event. This is your opportunity to gain critical insight into the future of automotive technology.

Register now to reserve your space! Discount code C3SV 

When: October 20th @ 10:00 AM
Where: Computer History Museum, Mountain View, CA

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